Pretty bland, but the threat is real – the economic IP theft is already thought to be huge.
The President’s op-ed reminds me of that scene from the West Wing when President Bartlett is deciding on an “equivalent” response to a terrorist bombing. Cyber War makes that kind of tit-for-tat war acceptable for even nuclear powers.
See also this much more interesting read in Wired on Kaspersky:
What is mentioned is Kaspersky’s vision for the future of Internet security—which by Western standards can seem extreme. It includes requiring strictly monitored digital passports for some online activities and enabling government regulation of social networks to thwart protest movements. “It’s too much freedom there,” Kaspersky says, referring to sites like Facebook. “Freedom is good. But the bad guys—they can abuse this freedom to manipulate public opinion.